The Passion Live on Fox was a unique, live, primetime special that told the story of Jesus' crucifixion and resurrection in a modern day setting. American Bible Society wanted to present the greatest story ever told to audiences all over the globe with live social media posts.
Greenfish Labs partnered with Dick Clark Productions and American Bible Society to produce real-time VR videos for the Passion Live Facebook page and website. The live VR videos gave viewers up-to-the-minute coverage during the New Orleans-based primetime TV special.
Greenfish Labs produced over 20 live, high-definition VR social media posts, garnering over 90,000 views during the 2-hour special. The VR videos were featured on Facebook's official VR page and was one of the top 5 trending Twitter subjects that evening.