The Opportunity

JLG Industries, Inc. has been earning customer confidence through innovation since 1969. As the world’s leading designer and manufacturer of access equipment, JLG products and personnel can be found all over the world, going above and beyond to support customers. To showcase their new “No Touch Enhanced Detection System (EDS), JLG required a stand-out experience that would elevate their trade show presence. 

The Solution

Greenfish Labs worked in conjunction with Godfrey (Agency of Record) to create a 360 demonstration utilizing their new EDS technology. This experience elevated viewers 30ft. off of the ground in a JLG lift to show the EDS in action; preventing collisions with adjacent structures.

The Result

JLG debuted the VR experience during CONEXPO in Las Vegas, Nevada. There were more than 128,000 attendees, making this the largest construction trade show in North America. JLG reported high engagement rates at the trade show booth, with all engagements leaving impressed by Greenfish’s 360 VR.