American Music Theatre is a 1,600-seat theatre in Lancaster, Pennsylvania that hosts more than 300 live concerts and performances each year. They have welcomed Grammy winners, CMA winners, Tony winners, and even Oscar winners to their stage. American Music Theatre reached out to Greenfish Labs with hopes of increasing ticket sales in a unique way while retaining the magic of being at the Theatre in person.
The Greenfish Labs team planned and produced a one-of-a-kind VR experience showcasing the theatre itself along with some of the performances taking place on stage. The breathtaking beauty of the theatre and the sensational performances were captured in full stereoscopic (3D) HD VR.
The 4 minute VR experience walks the viewer through the American Music Theatre while effectively dropping the viewer on-stage during one of their signature productions. The experience itself achieves it's goal of increasing potential ticket holders' interest while never taking away from that "theatre magic" feeling.